Friday, February 12, 2010

No More Survivor Series????

As we reported earlier, WWE’s 2009 financial results revealed that the most recent Survivor Series  PPV was down a sharp 26%

During an investor conference call this morning, WWE Chairman & CEO Vince McMahon revealed that after 23 years, the Survivor Series PPV concept has come to an end and will not be used again. McMahon stated:

“We think that Survivor Series is obsolete, as far as that title is concerned. It was something that worked many, many years ago, in terms of a creative standpoint, various teams competing. That really is not advantageous as the consumer now looks as what actually they are buying. And it’s such a broad … Survivor Series yes, many years ago, was one of the original four pay-per-views, but it’s outlasted its usage and it is one of the things in terms of re-branding, this year and going forward, that will be re-branded. No longer will we have that title, Survivor Series.”

WWE Survivor Series debuted back in 1987 and for many years featured primarily team elimination matches. The show had lost much of its identity in recent years and will likely be replaced next year with a new gimmick-themed event.

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