As noted before, the March 7th RAW scored a 3.92 cable rating with 5.78 million viewers. This was the highest rated RAW since August 24th, 2009 when Floyd Mayweather hosted.
In a segment by segment breakdown, The Undertaker’s interview opened the show with a 3.91 rating and the brawl with Nexus and Randy Orton plus Orton vs. David Otunga gained 71,000 viewers, which is good. Christian vs. Brodus Clay and Sunny’s Hall of Fame announcement gained 219,000 more viewers. The increase in viewers is likely attributed to the Sunny video as this part in the show did a 5.2 rating among teenage boys, which beat everything else on the show except Steve Austin’s return.
Following the “Original Diva” keeping viewers tuned in, the Divas Title match between Eve Torres and Nikki Bella lost 610,000 viewers. This match had a 4.2 rating among teenage boys and as noted, the Sunny segment did a 5.2.
The segment with Steve Austin, JBL and Michael Cole gained 961,000 viewers to a 4.46 rating. This is the best RAW quarter-hour rating in a long time. In Males 12-17, the rating was up from a 4.2 to a 5.5. The match with Daniel Bryan and Sheamus lost 1,102,000 viewers, which is the largest numbers of viewers lost during a segment of any WWE or TNA show in many years. This shows that many viewers tuned in to see Steve Austin and once he was done, they tuned out and returned at 11pm to see if anything else big was going to happen with the show in general.
The CM Punk vs. R-Truth match, the Shawn Michaels video and the segment with Vickie Guerrero lost 119,000 viewers while the Dolph Ziggler vs. John Morrison match lost 43,000 more. The end of RAW with John Cena’s “final knockout” on The Rock and the attack from The Miz did good numbers, gaining 965,000 viewers and finishing with a 4.25 overrun.
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