In a sign of how much WWE thinks of the Intercontinental Title, the fact that Kofi Kingston vs. Alberto Del Rio was a non-title match at Elimination Chamber was to be ignored during commentary and promotion of the match.
WWE had talked at one point of making it a title match and having Intercontinental Champion Alberto Del Rio vs. World Heavyweight Champion Edge at WrestleMania 27 but decided against it, with the feeling that it would be better for Del Rio to go into WrestleMania without a title.
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